Audit Result

UUID: 01a0046a-87a7-7228-871b-9f016413f7ef

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www.apple.com

https://www.apple.com/

Scanned 3 weeks ago

77
Fair Score
39 total checks
Passed
24
Warnings
12
Errors
3

Meta Information

  • Title Tag Warning

    Found 5 characters. Keep title between 30 and 60 characters.

    Fix: Add a unique <title> tag describing the main page intent in 30-60 characters.

  • Meta Description Error

    Missing meta description.

    Fix: Add <meta name="description" content="..."> in <head> with a clear page summary.

  • Canonical URL Pass

    Canonical found: https://www.apple.com/

  • Favicon Warning

    No favicon link found in <head>.

    Fix: Add <link rel="icon" href="/favicon.ico"> to ensure browser tab and bookmark visibility.

  • Viewport Meta Pass

    Viewport configured: width=device-width, initial-scale=1, viewport-fit=cover

  • HTML Lang Pass

    Language declared as "en-US".

Content Structure

  • H1 Tag Pass

    Exactly one H1 found: "Apple".

  • Heading Hierarchy Pass

    Valid heading flow across 56 headings.

  • Image Alt Text Error

    41 of 50 images are missing alt text.

    Fix: Add meaningful alt attributes to all informative images for accessibility and image SEO.

Technical Optimization

  • HTTPS Pass

    Page is served over HTTPS.

  • HSTS & HTTPS Redirect Warning

    1 HTTPS hardening issues detected.

    • • Could not probe the HTTP version of this page.
    • • Strict-Transport-Security: max-age=31536000; includeSubdomains; preload

    Fix: Set Strict-Transport-Security with a long max-age, add includeSubDomains, and redirect all HTTP requests to HTTPS.

  • Security Headers Pass

    Core security headers were detected.

    Full HTTP headers (13)
    • • cache-control: max-age=0
    • • content-encoding: gzip
    • • content-security-policy: default-src 'self' blob: data: *.akamaized.net *.apple.com *.apple-mapkit.com *.cdn-apple.com *.organicfruitapps.com; child-src blob: mailto: embed.music.apple.com embed.podcasts.apple.com https://recyclingprogram.apple.com https://smb.apple.com https://nova.apple.com swdlp.apple.com www.apple.com www.instagram.com platform.twitter.com www.youtube-nocookie.com; img-src 'unsafe-inline' blob: data: *.apple.com *.apple-mapkit.com *.cdn-apple.com *.mzstatic.com; script-src 'unsafe-inline' 'unsafe-eval' blob: *.apple.com *.apple-mapkit.com www.instagram.com platform.twitter.com; style-src 'unsafe-inline' *.apple.com
    • • content-type: text/html; charset=utf-8
    • • date: Sat, 15 Aug 2026 07:54:42 GMT
    • • expires: Sat, 15 Aug 2026 07:54:42 GMT
    • • referrer-policy: no-referrer-when-downgrade
    • • server: Apple
    • • strict-transport-security: max-age=31536000; includeSubdomains; preload
    • • vary: Accept-Encoding
    • • x-content-type-options: nosniff
    • • x-frame-options: SAMEORIGIN
    • • x-xss-protection: 1; mode=block
  • CSP Quality Error

    5 CSP hardening issues detected.

    • • script-src/default-src permits 'unsafe-inline'.
    • • script-src/default-src permits 'unsafe-eval'.
    • • CSP is missing object-src 'none'.
    • • CSP is missing a base-uri restriction.
    • • CSP is missing frame-ancestors protection.
    • • Content-Security-Policy: default-src 'self' blob: data: *.akamaized.net *.apple.com *.apple-mapkit.com *.cdn-apple.com *.organicfruitapps.com; child-src blob: mailto: embed.music.apple.com embed.podcasts.apple.com https://recyclingprogram.apple.com https://smb.apple.com https://nova.apple.com swdlp.apple.com www.apple.com www.instagram.com platform.twitter.com www.youtube-nocookie.com; img-src 'unsafe-inline' blob: data: *.apple.com *.apple-mapkit.com *.cdn-apple.com *.mzstatic.com; script-src 'unsafe-inline' 'unsafe-eval' blob: *.apple.com *.apple-mapkit.com www.instagram.com platform.twitter.com; style-src 'unsafe-inline' *.apple.com

    Fix: Tighten Content-Security-Policy by removing unsafe directives and adding object-src, base-uri, and frame-ancestors restrictions.

  • Cookie Security Pass

    No first-party cookies were set during the initial page load.

  • Server Version Disclosure Pass

    Server response headers do not expose version tokens.

  • Cloudflare Proxy Warning

    Domain does not appear to be behind Cloudflare.

  • Perceived Load Time Pass

    Loaded in 0.16s (perceived).

  • Render Blocking Resources Warning

    1 scripts and 9 styles may block rendering.

    • • script: https://www.apple.com/v/home/a/scripts/head.built.js
    • • style: https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.css
    • • style: https://www.apple.com/ac/globalfooter/8/en_US/styles/ac-globalfooter.built.css
    • • style: https://www.apple.com/ac/localnav/9/styles/ac-localnav.built.css
    • • style: https://www.apple.com/wss/fonts?families=SF+Pro,v3|SF+Pro+Icons,v3
    • • style: https://www.apple.com/v/home/a/styles/main.built.css
    • • style: https://www.apple.com/v/home/a/styles/home.built.css
    • • style: https://www.apple.com/v/home/a/built/styles/home-gallery.built.css
    • • style: https://www.apple.com/v/home/a/styles/inline-media.built.css
    • • style: https://www.apple.com/home/built/styles/home_4fknv6cw.built.css

    Fix: Defer non-critical scripts and inline critical CSS to improve first paint speed.

  • Compression Warning

    5 text resources look uncompressed.

    • • https://www.apple.com/metrics/ac-analytics/2.30.0/scripts/auto-init.js (application/x-javascript)
    • • https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.umd.js (application/javascript; charset=UTF-8)
    • • https://www.apple.com/metrics/data-relay/1.2.0/scripts/auto-relay.js (application/x-javascript)
    • • https://www.apple.com/api-www/global-elements/global-header/v1/flyouts?locale=en_US (application/json; charset=utf-8)
    • • https://www.apple.com/search-services/suggestions/defaultlinks/?src=globalnav&locale=en_US (application/json)

    Fix: Enable Brotli or Gzip compression for HTML, CSS, JS, and JSON responses.

  • Robots.txt Pass

    Found robots.txt (200).

  • Sitemap File Pass

    Found sitemap (200) at https://www.apple.com/shop/sitemap.xml.

  • Crawl Directives Warning

    No robots meta tag defined.

    Fix: Add <meta name="robots" content="index,follow"> (or the intended directive) in <head>.

Accessibility Basics

  • Form Labels Pass

    All 1 controls are labeled.

  • Landmarks Warning

    Missing landmarks: header.

    Fix: Use semantic regions (<header>, <nav>, <main>, <footer>) for navigation and assistive tech.

  • Tap Target Size Warning

    14 interactive elements appear smaller than 48px.

    • • a.globalnav-link.globalnav-link-apple (Apple) - 30x44px
    • • button#globalnav-menubutton-link-store.globalnav-submenu-trigger-button (Store menu) - 22x44px
    • • button#globalnav-menubutton-link-mac.globalnav-submenu-trigger-button (Mac menu) - 22x44px
    • • button#globalnav-menubutton-link-ipad.globalnav-submenu-trigger-button (iPad menu) - 22x44px
    • • button#globalnav-menubutton-link-iphone.globalnav-submenu-trigger-button (iPhone menu) - 22x44px
    • • button#globalnav-menubutton-link-watch.globalnav-submenu-trigger-button (Watch menu) - 22x44px
    • • button#globalnav-menubutton-link-vision.globalnav-submenu-trigger-button (Vision menu) - 22x44px
    • • button#globalnav-menubutton-link-airpods.globalnav-submenu-trigger-button (AirPods menu) - 22x44px
    • • button#globalnav-menubutton-link-tv-home.globalnav-submenu-trigger-button (TV and Home menu) - 22x44px
    • • button#globalnav-menubutton-link-entertainment.globalnav-submenu-trigger-button (Entertainment menu) - 22x44px
    • • button#globalnav-menubutton-link-accessories.globalnav-submenu-trigger-button (Accessories menu) - 22x44px
    • • button#globalnav-menubutton-link-support.globalnav-submenu-trigger-button (Support menu) - 22x44px
    • • a#globalnav-menubutton-link-search.globalnav-link.globalnav-link-search (Search apple.com) - 31x44px
    • • a#globalnav-menubutton-link-bag.globalnav-link.globalnav-link-bag (Shopping Bag) - 30x44px

    Fix: Increase target size to at least 48x48 CSS pixels for touch interactions.

Social & Rich Results

  • Open Graph Basics Pass

    Core Open Graph tags are present.

  • Open Graph Image Pass

    og:image is present and absolute.

    Open Graph Image
  • Twitter Card Warning

    twitter:card is missing.

    Fix: Add <meta name="twitter:card" content="summary_large_image"> for better previews on X.

  • Structured Data Pass

    JSON-LD schema detected.

  • PWA Metadata Warning

    Manifest or Apple touch icon is missing.

    Fix: Link your web app manifest and apple-touch-icon for improved install/share experiences.

  • Open Graph/Twitter Quality Warning

    2 social preview quality issues detected.

    • • ISSUE: og:title should typically be between 10 and 70 characters.
    • • ISSUE: twitter:card is missing.
    • • GUIDELINE: Optimal og:title length: 40-60 characters (acceptable: 10-70).
    • • GUIDELINE: Optimal og:description length: 110-160 characters (acceptable: 50-200).
    • • GUIDELINE: Optimal preview image size: 1200x630 pixels.
    • • GUIDELINE: Optimal preview image aspect ratio: 1.91:1.
    • • GUIDELINE: Optimal preview image file size: under 5 MB.
    • • GUIDELINE: Recommended twitter:card: summary_large_image.
    • • MEASURED: Image size: 0.01 MB
    • • MEASURED: Image dimensions: 1200x630

    Fix: Use absolute OG/Twitter URLs, keep metadata lengths in recommended ranges, and provide a preview image near 1200x630 under 5MB.

Links Analysis

  • Internal Links Pass

    Checked 80 links. No broken internal links found.

  • External Links Pass

    No broken external links found in checked URLs.

  • Link Format Pass

    All 361 links use non-empty href values.

Performance & Runtime